45 Best Local SEO Tools For 2024
- If you’re searching for the best local SEO tools, you’re in the right place.
- I’m about to show you the top paid and free tools you can use for your local SEO campaigns.
- I’ve been using most of them with great success for years. Check them out!
Many of the paid tools also offer free versions. However, I’m categorizing them as paid since their key features require a subscription.
BrightLocal provides the tools to help you rank higher, enhance your reputation, and generate more traffic and leads from local search.
BrightLocal allows you to track rankings and citations, monitor competitors, and access a citation-building service and Google Business Profile insights. You can test their platform for 14 days for free without needing to provide credit card information. It’s an all-in-one local SEO tool worth trying
Features:
Increase your visibility by distributing your business information across all directories.
Semrush’s listing management system offers a comprehensive list of directories where you can list your business. Additionally, you can build citations and respond to customer reviews directly on the Semrush platform. The local listing management plan costs $40 per month.
Features:
Provide accurate information at each stage of the customer journey.
Yext allows you to monitor, analyze, and manage customer reviews. It also provides access to their extensive network of third-party review sites. You can synchronize and distribute your NAP (Name, Address, Phone number) data to over 200 sites using their platform.
Features:
- Synchronize business data
- Track, analyze, and respond to customer reviews
- Duplicate Suppression
Boost your local search rankings, drive business growth, and accelerate success with Whitespark’s tools and managed citation services.
Whitespark is a versatile Canadian local SEO tool. It helps you discover citations, track local rankings, build your reputation, monitor local search competitors, and much more. They collaborate with Yext and provide local listing management services as well.
Features:
Enhance your online presence with Moz’s robust local SEO and reputation management tool.
Moz is widely recognized as one of the leading SEO companies. Moz Local offers a comprehensive suite of tools for local SEO, simplifying the optimization of your local search presence. It enables you to enhance rankings, manage your reputation, publish Google Business Profile posts, sync business data across directories, and automate the removal of duplicate listings.
Their pricing plans start at $14 per month for listing management and review monitoring, and go up to $33 per month for location and reputation management across specific directories.
Features:
Specialized software for detecting and monitoring duplicate listings, incomplete profiles, and inconsistencies across Google My Business, Facebook, and other platforms.
Pleper provides a wide range of local SEO tools. Their listing management service includes monitoring reviews and identifying duplicate listings across various review platforms.
Prices begin at $18 per year for a single listing and can scale up to $150 per month for monitoring up to 500 listings.
Features:
Advanced software designed to detect and monitor duplicate listings, incomplete profiles, and inconsistencies across platforms such as Google My Business, Facebook, and others.
BrightLocal’s Local Search Grid tool offers a ranking grid and includes features like competitive analysis to compare ranking factors with competitors. The grid operates on a subscription basis.
There are three plans available:
- Single Business (250 credits) at $29/month
- Multi-Business (1,000 credits) at $49/month
- SEO Pro (2,000 credits) at $79/month
- Each grid point requires one credit.
Service area business ready: Yes, you can track rankings for service area businesses. A location is necessary for the grid system to conduct evaluations.
Features:
The automated software for local rank tracking monitors competitive ranking positions.
LocalFalcon’s search grid operates on a credit-based subscription system and offers a pay-as-you-go option where credits can be purchased manually.
There are four plans to choose from:
- Starter (7,500 credits) at $24.99/month
- Basic (15,000 credits) at $49.99/month
- Pro (31,000 credits) at $99.99/month
- Premium (63,000 credits) at $199.99/month
Service area business ready: Yes, LocalFalcon supports service area businesses. If your location isn’t automatically detected, you can manually set a central point yourself.
Features:
Automated Map Pack tracking with historical analysis and reporting capabilities.
LocalFalcon’s search grid operates on a credit-based subscription system and offers a pay-as-you-go option where credits can be purchased manually.
There are four plans to choose from:
- Starter (7,500 credits) at $24.99/month
- Basic (15,000 credits) at $49.99/month
- Pro (31,000 credits) at $99.99/month
- Premium (63,000 credits) at $199.99/month
Service area business ready: Yes, LocalFalcon supports service area businesses. If your location isn’t automatically detected, you can manually set a central point yourself.
Features:
Manage SEO, content marketing, competitor research, PPC, and social media marketing all from a single platform.
Semrush stands out as a leading force in the SEO industry. Their site auditing software is exceptional, offering an extensive range of features. Whether you’re looking to conduct keyword research, perform site audits, or analyze content gaps like an expert, Semrush has you covered.
Their most affordable plan begins at $119.99 per month, and they offer a free seven-day trial period.
Features:
Ahrefs is an all-in-one SEO software that offers free learning materials and has a passionate community and support system.
Ahrefs is another excellent all-around SEO tool and likely Semrush’s biggest competitor. It offers a range of features including a keyword explorer, site audit, keyword tracker, rank tracker, site explorer, and much more.
Pricing starts at $99 per month for individual users and goes up to $999 per month for enterprise businesses.
Features:
Accurate metrics exactly where you need them.
There is a free version, also available as a Chrome extension, and a paid version. The free version provides keyword widgets, traffic metrics for YouTube and Google, Moz Link metrics, on-page analysis, and competitor gap analysis.
The paid version offers additional features such as monthly search volume, CPC and detailed competition data, 12-month trends, and much more.
The service operates on a credit basis, with one credit equating to one keyword. The smallest plan starts at $10 for 100,000 credits, while the largest plan is $1,000 for 1 million keywords.
Features:
Discover which marketing campaigns are driving phone calls to your business.
Callrail is a great tool that allows for tracking and monitoring incoming calls. Callrail uses dynamic number insertion that lets you track your calls from different sources like Ads, social media, Google Business Profile, emails etc. That enables you to know where your customers call you from so you can draw conclusions and improve your marketing.
Their plans start from $45.00 per month for 5 local numbers and up to 250 local minutes.
Features:
Juicy SEO tools you’ll love
Mangools is another excellent tool that allows you to search for local keywords and their search volume.
Here’s what Mangools can do for you: keyword research, SERP analysis, rank tracking, backlink analysis, and SEO metrics & insights. Their plans start at 49.00€ per month for the basic subscription.
Features:
Schedule, collaborate on, and analyze all your social media posts from a single platform.
Publer is a great way to schedule Google Business Profile posts & photos. It’s also one of the most affordable scheduling tools on the market. They also have a free version available. Their plans start at $10 a month for up to five social media channels.
Share on social networks directly while browsing the Internet in under 5 seconds.
Metricool is pretty cool! It lets you schedule posts on the go with its Chrome extension, making it easy to upload interesting content in a flash. The app also integrates Google Business Profile data and allows posting to various social media platforms. Plans start from $10 per month, and there’s a free plan that supports up to 1 account across multiple social media platforms.
Many free tools offer paid versions as well, though paying for them isn’t always necessary for basic use. The paid versions typically provide advanced features that are beneficial for more comprehensive local SEO campaigns.
General Local SEO Software
I think I don’t need to explain that this platform is mandatory no matter what business you’re in.
This is Microsoft’s search engine profile for local and small businesses. If you don’t have the chance to rank well on Google, you should give this a try, it’s free.
Yelp is another excellent free directory where many people search for local businesses. It offers a range of paid features as well. Additionally, Apple leverages Yelp data to enhance its maps experience.
Free SEO tool for your daily SEO tasks
SEO Minion, a Chrome extension, provides on-page analysis, broken link checking, redirects, SERP preview, and much more. I’ve been using it for years, finding it invaluable for quickly gathering information.
Features:
This Google tool allows you to scan website code for structured data. It helps you identify errors and ensures your structured data, such as local business schema, is functioning correctly.
Similar to the rich results test, the Google mobile-friendly test assesses whether your website is optimized for mobile devices. For SEOs and web developers, this test is essential and shouldn’t be overlooked.
If you want to check your site speed, this is the tool for you. It uses the same metrics that you can find in Google Search Console. The speed score ranges from zero to 100 and you can switch between mobile and desktop.
This Google tool tests pages in a lab environment and gives recommendations to improve user experience. It’s an advanced version of the page speed insights.
How fast does your website load? Find out with GTmetrix!
GTMetrix is a well-known tool in the SEO industry that provides access to Core Web Vitals and other crucial website data. It offers both free and paid versions
Discover what people are asking about…
With Answerthepublic you can find all sorts of queries searched on Google. You just need to type in your topic or keyword and ATP will return similar search queries. You can use it for free, though they also provide a paid version.
Explore what the world is searching
Google Trends allows you to explore seasonal, daily, and real-time search trends. It provides insights into what customers may be interested in within your area and niche at any given moment. Best of all, it’s free to use!
These local SEO tools can notify you of any ranking fluctuations and may indicate a potential local search algorithm update.
Google’s rank and algorithm tracking tool
Semrush Sensor measures volatility in search results, tracking over 20 categories across both mobile and desktop platforms. It also highlights potential Google updates affecting search rankings.
Stay ahead by being the first to know about changes to Google's local search algorithm.
Local RankFlux is a tool designed to monitor ranking fluctuations in local search. It tracks daily movements across over 14,000 keywords, measuring volatility and identifying suspected algorithm updates.
View localized Google search results from any location
This rank checker eliminates search personalization factors like IP address, search location, browser history, WiFi history, cookies, and cache. It shows you local search results as most customers would see them, providing an unbiased view.
Specialized software for finding and monitoring duplicate listings, incompletes, and inconsistencies across Google My Business, Facebook, and other platforms!
My absolute favorite tool for quickly auditing Google Business Profiles.
Features:
Allows you to view Google Business Profiles and Google My Business categories for single listings or the top 20 Google search results.
An easy-to-use extension that effectively displays Google Business Profile categories.
Local 3 Pack Domination Made Easy
This is another excellent tool that allows you to audit your Google Business Profile (GBP).
Features:
GBP Audit for Local SEO
This extension is similar to the previous one; it offers basic features for free and allows you to audit your reviews, posts, listing itself, and categories.
Create free videos, posters, social posts, and more directly from your Business Profile on Google.
If you’re unsure how to market your Google Business Profile, this tool is an excellent starting point. It offers a variety of marketing materials that you can use for your business.
Fake reviews can harm consumers. Transparency can mitigate this issue.
This GBP tool is quite interesting as it allows for scanning and analyzing reviews on Google Business Profile. Using AI, it predicts whether a business has genuine or fake positive reviews and displays this information in real-time to customers.
You can utilize it to identify fake reviews on competitors’ listings and take action, such as requesting removal through the Google Business Profile help forum.
Radius Calculator
To achieve this, you can use various tools and services that provide radius mapping and location-based data. One popular tool for this purpose is the “Radius Around Point” feature offered by Google Maps. Here’s how you can use it:
- Go to Google Maps (https://ezlocal.com/tools/map-radius).
- Enter the address, city, or zip code you want to center the radius around in the search bar.
- Right-click on the location or use the menu icon (three horizontal lines) at the top left corner and select “Measure distance”.
- Click on the map at the location you want to measure from. A small pop-up box will appear with a measurement.
Nearby Cities Calculator
Travelmath’s “Cities Near” tool is incredibly useful for local SEO strategies. It helps identify nearby cities and areas, essential for creating location pages, searching for nearby hotels for backlink outreach, and much more.
The Mother of All Schemas
This tool is truly incredible. They’ve developed a schema generator that handles almost anything Schema-related. I’ve tested several Schemas, and they work seamlessly. Give it a try now while it’s still free!
Schema Markup Generator (JSON-LD)
This Schema generator covers all the major Schema types such as local business, products, how-to, and many others. I’ve been using it for a while, and it works exceptionally well.
Format your business location information using a common structured data format for easy recognition by major search engines.
If you’re focused on the local business Schema type, this could be very useful for you.
Quick and efficient resizing of images for the internet
Compressor.io allows for lossy, lossless, or custom compression types. It’s an easy-to-use tool that effectively compresses images for websites, doing exactly what it should.
What will you design?
Canva is not just an image compression tool; it can perform a wide range of functions and is currently one of the most visited websites in the world, according to Alexa. When you download an image, you can choose the file size and whether it should be compressed. Overall, Canva is a fantastic tool that I’ve been using for years.
Geotagging photos made easy!
Photos can contain geolocation information saved in the EXIF header of the image file. GeoImgr is a simple web tool that makes geotagging photos easy.
Use the application below to get image annotations for your image file.
This is a cool Google tool that lets you analyze your images’ content. It can tell you how the image may be perceived by Google and users, and it also provides an assessment of whether the image is considered safe or contains adult content.
If you like this list of local SEO tools or have anything to add, please leave a comment below. I appreciate your feedback and thoughts!
Thank you sir.
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